For The Developers


About The iMums – Amanda, Alison, Mary and Grace – are four mothers from different parts of the world dedicated to educating parents about the best digital stories, educational apps, fun games and technology products available for their children. We also offer the latest news in apps for kids, interesting articles, developer interviews, free apps and regular giveaways!

Founded in August 2011, the four iMums have 11 kids among them ranging in age from 1 to 17 and bring a global perspective to their app reviews with the original iMum Amanda being from Australia, Alison is in America, Grace is from Singapore and Mary is from the UK but is currently living in America.

At four years old, the Australian-based blog already boasts hundreds of reviews on family friendly iOS and MacOS apps and products as well as a rapidly growing network of thousands following on Facebook and Twitter. To learn more, please watch the video below (and share it with your friends!).

We offer several tools for app developers to help promote their apps and place them in front of our highly targeted audience of parents. Before we consider mentioning an app on our website, we are required to screen them first to ensure they are suitable for our audience. We prefer not to recommend apps tailored to children that have third-party advertisementsinclude social media buttons linking direct to Facebook, Twitter, etc; contain external links from the app for additional purchases (e.g. to iTunes). However if these must be included, we recommend they be hidden in a ‘Parents Only’ environment and child-proofed somehow.

NOTE: At this point we do not update app reviews, unless a fee is paid for the update even if we did a free review originally. With hundreds of reviews, we are unable to keep up with all of the updates to apps. Thank you for understanding.

We offer the following services which can be found in our Media Kit which is updated monthly to include current statistics.

Website & Newsletter Advertising

Sponsored Posts/Advertorials

App & Product Reviews

Giveaway Hosting

Developer Interviews

Press Release Publishing

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Press Release Submission Guidelines

  • All press releases must be family-friendly and relevant to The iMums’ audience (mainly parents of young children that use Apple devices).
  • Before we can consider a press release for publishing on our website, we are required to screen the app/s mentioned first to ensure they are suitable for our audience. A promo code may be required.
  • Only press releases will be published. This means anything that looks like a marketing copy, advertisement, sales pitch or any non-news related content will not be published. Please ensure the press release is properly formatted, for example, written in the third-person. Here’s a guide on how to write a press release.
  • You will only be notified if your press release is accepted and published on, you will not be notified if it’s not accepted. We will request two promo codes to screen your app to ensure it is a good fit for the site prior to publishing the release, please do not submit them with the release but we will likely request them after submission.
  • Press releases will be reviewed to ensure the content is appropriate to our audience and they accurately reflect the type of information our readers expect from this site.
  • We reserve the right to edit all submissions for spelling, grammar, clarity, or to delete irrelevant links. Note that your contact information included in your submission form will be published with your press release unless stated otherwise.
  • Be certain to proofread your submission and include applicable links only.
  • Please note that submission of your press release to does not guarantee it will be published.



Evolve Apps on October 5, 2018 at 12:01 am

Hello Team,

We would like to submit the following app for review.

This app is one of the finest applications to teach all students and graphic designers how to design distinct letters in their typography journey.


Letter Shaping – yet another Typography little game to learn how to manipulate bézier curves and get a typography lesson at the same time.

This app takes a practical and interactive approach to typography. It is aimed at design students and graphic designers. The goal is to help students train their eyes to see letters as typographers do.

* Multi-touch Capability (use both fingers simultaneously)
* Enhanced for the best iPad experience

Link to app:

Thank you for your kind consideration.

Evolve Apps Team

mark bawden on July 24, 2018 at 11:07 pm

Hi, I’ve really enjoyed reading your reviews for my kids in the past, (three girls, 5, 8 and 10) and now I’ve built a game myself! It would be great if you could take a look at it – I’ve already got about 30 youtube reviews by kids and they all love it:

It’s called Panda Babies Playhome and is on the app store

if you’re interested I can send you a free download code. I’ve also got some really cool Panda babies t-shirts, which I’d love to offer as a competition prize, (if you do that sort of thing).

Appus on July 18, 2017 at 12:02 am

Would you be interested in reviewing our app CarAlarm?
Car Alarm is a free car security app. It allows users to monitor their vehicle’s safety. It is easy, intuitive, beautiful UI and have offline mode.

Please feel free to contact me if you have any questions.
Very best,

Preslav Panayotov on August 30, 2016 at 11:37 pm


Would you be interested in reviewing our app Inlivo?

Inlivo ( is a free health coaching application focused on healthy weight loss and disease prevention. What’s different about Inlivo is its clean, beautiful UI and features not seen in any other health apps including real-time health evaluation, nutrient deficiency analysis, personalized suggestions based on user’s dietary needs, carcinogens monitor and more.

This is a link to the app:

Please feel free to contact me if you have any questions.

Very best,

Jonathan Wadstrom on August 11, 2016 at 11:11 pm


Thank you for a great service and homepage. My name is Jonathan Wadstrom, and I would love to tell you about our new educational games that we now roll out onto the U.S. market. Together with experienced teachers and award winning designers, we have created an educational world in stunning 3D graphics. All games are developed as an addition to the Swedish and American curriculum for ages 4-11 and focus on math, logical thinking and telling time.

Zcooly is already an established brand in Sweden and co-operate with several schools and teachers that use the tools daily in their education. The games can also be downloaded on the private market where lots of conscious parents have helped their children keep up on their schoolwork.

The games are available on App Store, Google Play and Amazon and works on both smartphone and tablets.

Take a look at our video that describes Zcooly Time Ranch:

We would love if you wanted to try our games out and spread the word.

ZCOOLY TIME RANCH – Practice the clock and learn how to tell time
App Store:
Google Play:

ZCOOLY STORE 1 – Learn mathematics and practice logical thinking at first grade level
App Store:
Google Play:

ZCOOLY STORE 2 – Practice math and logical thinking at second grade level
App Store:
Google Play:

ZCOOLY STORE 3 – Practice math and logical thinking at third grade level
App Store:
Google Play:

ZCOOLY MINE – Learn division and practice multiplication
App Store:
Google Play:

Best regards
/ Jonathan

Find the Melody on July 20, 2016 at 10:33 pm


We want to introduce you Find the Melody – an educational music puzzle game! 

Find the Melody is the educational music puzzle game, where levels are famous classical masterpieces and mechanics are based on musical skills (instead of agility). Game has over 200 levels of increased difficulty in three unique entertainment modes and 10 characters with 10 different instruments.

Google Play:

Hope you all like it!

Sara on November 23, 2015 at 8:06 pm

Hi all, We want to introduce your our Animated language learning apps for kids to learn the most impostant and common verbs. It has 3 modes: verb, sentence and test. Available in 10 languages. Recommended for kids learning languages, and children with special needs.
Utube Part 1:
Utube Part 2 :

Corina on October 16, 2015 at 3:00 am

Hi, Parents!

Want to share my brand new free game, Spooky Princess Fairies!

GooglePlay —>
Amazon —>

And my other four games for kids (educational and creative, some listed in the top lists)

Eastern Princess Fairies
GooglePlay —>
iTunes —>
Amazon —>

Three Sisters
GooglePlay —>
iTunes —>
Amazon —>

Older Sisters
GooglePlay —>
iTunes —>
Amazon —>

Golem Epic Adventures
GooglePlay —>
iTunes —>
Amazon —>

The Language Pilgrim on October 10, 2015 at 4:14 am


Just mentioning our app, Tea Story, to help children learn Chinese! Come help Oonay sell his bubble tea in ChinaTown so he has enough money to earn and go out with his friends!

Aiste on October 7, 2015 at 5:38 pm

We are really excited to announce that the first edition of Cosmic Buddies is designed for children of various ages and abilities is now ready on both iOS and Android app stores. We believe that it is not just a videogame but a brand where kids and parents will enjoy and learn at the same time.

Cosmic Buddies is an exciting, addictive, colourful game where kids can join the lovable characters from the planet Titius. Each character will teach amazing different values which are essential for every little person. They will teach how to always see the positive side in life, how to grow up and take risks when needed, how to balance the learning and playing, and many many more. Therefore this is not only an exciting game – this is also a very powerful educational tool which will be used by kids with great joy and excitement.

We are sure that this exciting game will be loved and appreciated by many. There is a sequel planned to be launched very soon, therefore this is only the starting point into the journey around the world with the fantastic Cosmic Buddies; Ned, Lili, Grutius & Rox, Bobotius Jr. and Goratius.

Features of this first video game:
2 game modes – survival and time track
5 playable characters
13 beautiful backgrounds
Colourful Settings
Plenty of mini games with increasing difficulty
Amazing HD Graphics
New inseparable friends who your little kids could identify with

It launched on the 3rd July 2015, available as a FREE download on iOS and Android:
iOS (
Android (
Press Kit (
Facebook (
Twitter (
Website (

Jeff Holmes on September 28, 2015 at 12:11 am


We’re excited to announce that Box Drop Math Addition from Twenda Learning is now available for Free in all the app stores. Teachers recommend Box Drop Math for students to develop mastery of addition facts and they like that progress can be monitored with an interactive graph. Here’s an iTunes link:


Kizan on September 24, 2015 at 8:15 pm

Dear iMums,

You website is so great and useful for moms to find great apps, and we invite you to review our new educational App for kids.

Here is some information of our new Educational APP for kids: “My Animal Island” .

With this APP, kids can handcraft cute animals by themselves.
get more information from our website:

There are two version for different kids age.

For kids ages 2 to 5:
Name: My Animal Island (kids 2+) — Learning & puzzling game for preschool kids and toddlers.
Itunes Link:

For kids ages 6 and up:
Name: My Animal Island (kids 6+) — Learning & puzzling with fun pieces.
Itunes Link:

The price mode of these two apps is both free with IAPs .

Video Link & Screenshots::

You can get more information about this APP from

Appreciate to hear from you.

Best Regards,


Mircea Gherman on September 17, 2015 at 11:09 pm

Hi mums,

I saw that you make app reviews and I was wondering if you would like to review our app too.
We’ve just released “Next News” it’s an Android Lock Screen replacement which delivers the trending news, based on your interests. I know it’s not an app for kids, but it can be a great app for moms that want to stay updated with the latest news.
Some people told us the app is beautiful, if you find it interesting, please ping me and I’ll give you more info on that.

And the download link here:

Thanks a lot!

Jaroslaw on September 3, 2015 at 11:23 pm

Dear iMums, I’d like to let you know about my memory & music game for children, Cat’s Memory – Baby Songs. It’s carefully tailored for preschoolers cognitive competence, playtested, ad-free and created with intent of delivering a valuable experience, supporing development.

The game is availble in Google Play store:

It’s about cats and singing:

Cat’s Memory – Baby Songs is a game that easily overpasses its boundaries and turns into a sing-along play involving the child and the parent. Difficulty was carefully tailoredand the game is easy enough, but without removing whole the challenge, therefore the game can deliver the pleasure of accomplishment.

Would you consider taking a look? Please let me know what do you think!

Kind regards,

provaembed on September 2, 2015 at 11:51 pm

Dear Theimum staff.

My name is Simone, Web Marketing Manager at redBit games. I am writing to you because we just released our first app for children under the brand redBit KIDZ – it’s called “Spotty & Friends – Playground”. I am sure you will find it interesting and amusing! At the link below you can find our press release in PDF. By the way, our company has a Facebook page with more than 800,000 followers, and if you write an article about our app, we will be very happy to share it with our followers! Please do not hesitate to contact me, should you need any further clarifications.


Simone Trimarchi
Web Marketing Manager
redBit games


Paul Schinider on August 3, 2015 at 5:54 pm

MeetingMogul parses your smartphone calendar and shows you all your conference calls and meetings in a convenient agenda view. Simply touching the call icon or acting on the reminder will dial you right into your conference call, without having to look up, remember, or dial any numbers.

iOS store:
Android store:

Alison on July 6, 2015 at 6:55 am

Sent you back an email

Frugoton (@frugoton) on July 3, 2015 at 8:46 am

Hi there, just like to mention our latest app, Preschool Parent Guide, which is now available on the App Store:

Preschool Parent Guide offers timesaving ideas for educational activities, toys, games, and parenting resources. It’s an all-in-one app to track and support your child’s intellectual development. Based on your responses, the guide customizes ways to best support your child in all sorts of fun explorations in: language, knowledge and math.

Featuring thousands of development-boosting toys and activities, as well as an adaptive curriculum and school-readiness tracking, the Preschool Parent Guide help you prepare your child today for a brighter tomorrow.

Download Preschool Parent Guide today:

Keep in touch with us!

Dzemal on June 18, 2015 at 4:10 am

Gopher CnYS is free app that is both on App and Play store. Every mom and dad can use this to get rid of those unwanted items sitting around or find local bargains. Find out what your neighbors are selling.

Don Wilson on November 7, 2014 at 4:56 am

I have a new app on the app store, This app helps people do name drawings for gift exchanges. Participants may be selected from contacts or entered manually. Participants may be grouped so that they will not draw a name of someone in the same group. Participant type may be selected “give and receive”, “give and receive, plus give to receive only”, “Give to receive only”, and “receive only (for example, child)”.

The app also maintains exchange history and will prevent participants from drawing the same name as the previous drawing. The person running the app does not see the names drawn. After the drawing is completed participants may be notified of their names by email or text. The text option even works with wifi only devices because it uses the various carriers email to SMS gateways for sending. The app is $7.99. The app is also compatible with files created with the PC version of Gift Exchange, available on

There is also a free app “Gift Exchange Lite” that is limited to seven participants and email only.

Thank you,
Don Wilson

dedan anderson on September 9, 2014 at 9:24 am


We proudly announce “I Heart Alien” for iPhone is now available and it’s FREE!

Download it here:
Gameplay Video:
Press Release:
Home Page:

The main concept behind this simple game was inspired by our human ability (or inability!) to multitask. The player has to control three aliens simultaneously and attempt to match liked-color aliens and avoid other-color aliens. Of course the game gets more frantic the longer you survive. The overarching goal is to survive as long as possible but over multiple plays you will notice your score improving which means your multitasking ability is also improving! We jokingly call this a “three-brain game” as opposed to a “brain-game” and after a couple of plays you should be able to see why.

Please give it a try and thank you for your time.

Greg Bassett on September 4, 2014 at 10:21 pm

Hi, just like to mention my latest app, Save the Jollies, which can be downloaded FREE from here

The gameplay in Save the Jollies is derived from a classic game called Escape or Escapa, the game is used by jet fighter pilots during training, and the game is used to increase human reaction times. As you progress through Save the Jollies, the length of time you need to avoid the enraged Jollies increases, and the number of Jollies and internal crates also increases, its fast paced and fun, leaving you wanting to keep completing each level, and move on to the next!

With 100 crates to complete, Save the Jollies will keep you playing and improve your hand-eye coordination for quite some time!

Peter Tomasovic on June 17, 2014 at 9:54 pm

my name is Peter and I would like to present you our game EDUXESO – it is combination of memory matching game and foreign language vocabulary. Currently we have following games:

Game can be downloaded here:

If you like it, feel free to play. If you have ideas, comments or feedback about game, feel free to send.

Thank you.”

Yoann Daga on May 29, 2014 at 1:27 am

Bobbie, The Coast Guard trains children to boating safety on iPad

The first iOS Title developed by AptitudeX in collaboration with the Canadian Coast Guard Auxiliary (QUEBEC), is freshly available on the App Store for iPad in the US and Canada. Bobbie is an addictive mix of puzzle and trace-and-race style gaming that will keep your hands and your brain busy! You will be headed to complete rescue missions in a variety of beautifully designed levels and the educational spirit is emphasized by ace quizzes on boating safety to unlock brand new adventures along the way. Playing and learning with Bobbie stimulates kids and teaches them how to develop their sense of locality, their adaptability and their ability to infer… all through a fun and dynamic game that they are bound to love!


David on February 28, 2014 at 9:25 am

Newly released and free on iTunes, Note Defender is a fun and engaging arcade game that teaches the notes on a musical staff. Makes learning to sight read very easy, and teaches both treble and bass clef.

funlearning (@fun4learning) on November 16, 2013 at 5:41 pm

English Nursery Rhymes now 50% discount! 28 animated songs for babies or #toddlers.

English Nursery Rhymes now 50% discount! 28 animated songs for babies or #toddlers.

brett curzon on July 24, 2013 at 6:15 am

Hi There,
I am just stopping by to let you know, that Bill the Fish Musical is FREE in both the iTunes and Android stores, it’s a load of FUN for kids, big ones too.


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