Join Toca Boca and Take a Stand for Play!

There’s a problem with the state of play in America. Everyone likes it. It’s like s’mores wrapped in ice cream wrapped in summer holidays. So, what’s the issue?

Play, the open-ended, unstructured, free-from-rules-and-goals-kind-of-play, is on the decline, and that’s a problem for us all.

Kids today have lost 12 hours of free time per week, resulting in a 25 percent decrease in play. In recent years, more than 20 percent of American schools have eliminated recess to make more time for academics – regardless of the fact that kids spend five weeks more in school than 50 years ago.

But it doesn’t have to be this way. Don’t get us wrong – academics are absolutely essential, but play shouldn’t fall by the wayside. After all, free, open play teaches kids how to make decisions, problem-solve, exert self-control, follow rules, regulate emotions and develop and maintain peer relationships. In short, it’s nothing to “play” with, and it’s time we recognize the power of play.

This February, Toca Boca is kicking off a campaign to do just that, and is asking parents to take a Stand for Play.

It’s easy, and FUN, to get involved – just follow these simple steps and you’re on your way to protecting play for your little one:
Visit to learn more about the power of play. Let your imagination run wild on our interactive site – draw, paint, mark…and have a blast!
Spread the word by sharing the ‘Take a Stand for Play’ poster on your Facebook or Twitter feed and get your very own play-kit, complete with printed poster and tons of stickers, for free!
Got your poster? Flip it over and show us (and the world) what play means to you.

Then, show it off! Take a photo holding your poster and share it using the hashtag, #StandForPlay
See your poster featured on Toca Boca’s social channels!
“When we saw that play was on the decline, we knew we had to take action,” said Björn Jeffery, CEO and founder of Toca Boca. “Since day one at Toca Boca, we’ve been focused on encouraging kids to play freely, without rules, levels or predetermined outcomes. We believe in play for the sake of play and want to do everything we can to protect it.” Check out Toca Boca’s site to learn more!

About Toca Boca
Toca Boca, the No. 1 mobile-first kids brand in the App Store, is a play studio that makes digital toys for kids. Since its first product launch in 2011, Toca Boca has released 30 apps that have been downloaded in 215 countries worldwide. With more than 100 million total downloads to date, Toca Boca apps focus on stimulating kids’ imaginations so that they can play and have fun in a safe digital environment. With offices in San Francisco, Stockholm and New York, Toca Boca is part of The Bonnier Group, a family-owned business that includes newspapers, magazines, television, cinemas and digital media. For more information, please visit

Alison, the American iMum is from Massachusetts. She lives there with her two sons and husband. In their spare time, they enjoy playing outside, enjoying nature and of course testing apps and fantastic products on their devices. My older son loves technology and loves testing out the “latest and newest” apps and tech. I love sharing information about apps and products with others to help them make decisions without feeling overwhelmed with all of the choices.

Pin It on Pinterest

Share This

Share This

Share this post with your friends!