20120908-063517.jpgLondon, United Kingdom – Mindshapes is celebrating the update of the Magic Town app for iPad with a series of promotions. The Magic Town app, which is an interactive world based on popular picture books, is permanently free to download. And now, for a limited time, several Mindshapes apps are free as well. Children will enjoy Lingo Zoo, Tap a Tune, Jellytoons Toddler Skills and Jack and the Beanstalk.

Both the Magic Town app for iPad and the website are designed for children aged 2 to 6 years old. Children can read and play either independently or with an adult. There are more than 100 stories, or Livebooks, to choose from. And since the app’s June debut, children from more than 180 countries have read hundreds of thousands of Livebooks.

The updated Magic Town app maximizes the iPad’s technical capabilities. When children visit the home page, they can build their own version of the town by dragging and dropping the characters houses on the landscape. Parents will also enjoy the enhanced Bookshop where they can browse all of the Livebooks and watch preview videos.

Mindshapes created the Livebook format in close collaboration with child development experts including Professor Paul Harris at the Harvard Graduate School of Education. The Livebook format is designed to use storytelling to stimulate children’s imagination, reasoning, social skills and language development.

The other Mindshapes apps are also educational. Tap a Tune teaches toddlers music appreciation. Jellytoons focuses on toddler skills like counting and shape and color recognition. Lingo Zoo demonstrates animal names in Spanish and English. And Jack and the Beanstalk is the classic tale with a modern twist.

Chris Michaels, Managing Director, Magic Town: “It’s been so exciting to see children around the world read and play in Magic Town. Magic Town is the perfect way for children to enjoy story time and develop the habit of reading every day. The Magic Town iPad app update comes just in time for the start of the new school year.”

Magic Town 1.1


Requirements: Compatible with
Size: 0 MB


Mindshapes’ mission is to enhance the way children and adults learn through interactive gameplay. The company was founded in 2010 and has offices in London, New York and San Francisco. Mindshapes has produced 10 educational iPhone and iPad apps for children. Copyright (C) 2012 Mindshapes. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

The Australian iMum Amanda is a married mother of three young boys from North Queensland and has a background in Business Administration and Information Technology. An Apple enthusiast since 2005, Amanda was donned the nickname ‘The iMum’ due to her growing addiction to their products and her many, many apps. She now owns an iPod Nano, iPhone 3GS, iPhone 4, iPhone 4S, iPad 2, iPad 3, iPad Mini, 27″ iMac, 13″ Macbook Air and two Apple TV’s.

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